And if you’ve nailed your Pin strategy, they’ll gradually be saved again and again, spreading across the Pinterest community. Instead, over time, your Pins will be discovered through search. When you first create a Pin, the chances are that you won’t be inundated with likes and comments. In comparison to most other social platforms, the content you share on Pinterest has a much longer shelf life. So with the right Pinterest marketing strategy, you’ll be targeting people who have both spending power and intent to purchase. And, as the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending worldwide by 2028.Īnd what’s more, we know that people actively use Pinterest as a platform to inform their purchasing decisions.Īccording to Pinterest, 84% of weekly Pinners use Pinterest when actively considering products/services to purchase but are undecided Pinterest’s demographic is unlike any other social platform.Īccording to Pinterest, the platform reaches 77% of all women 25-54 in the US. ![]() We’re going to be giving you the rundown on exactly how you can optimize your Pins in this post - stay tuned! Pinterest Power #2: The Pinterest Demographic Most businesses still think of Pinterest as just a social channel, and they’re seeing subpar results because of it.īut by optimizing your Pinterest marketing strategy for views and saves, rather than likes and comments, you can achieve so much more for your brand. This means that your content can be discovered by almost anyone searching on Pinterest at any time - giving your content a much longer shelf-life than on Instagram, Facebook, Twitter, and beyond.
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